Why does it feel like every book you hear about is a New York Times Best Seller?

They can’t all be best sellers, right? The word “best” is reserved for one individual thing.

Well surprise surprise the name is very misleading.

The New York Times ranks books in A LOT of different categories, Non-fiction, Children’s books, middle school books, biographies, how-to, eBooks, and they even distinguish between hardcovers and paperbacks, because you know that totally makes a lot of difference.

Lots of lists means less competition in each specific genre which means books can make it onto the bottom of one of these lists with as little as ten thousand total sales.

The authors get to call their book a Best Seller, and the New York Times gets to be the de-facto authority on book rankings which means they get to make lots of money from people purchasing books from the affiliate links on their website.

A New York Times Decent Seller in one very specific genre just doesn’t have the same ring to it.

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