Get your Free Author 2.0 Blueprint at:
http://www.TheCreativePenn.com/blueprint

Reviews can be one of the most challenging things for authors, so in today's video, I give some tips for getting book reviews specifically on the retail sites like Amazon (rather than in newspapers & traditional media). I cover:
- Why reviews matter anyway - social proof, big data, likelihood of further promotion
- Why you should always stick to the terms of service and get reviews ethically
- The short term view of reviews (wanting them on launch) vs. the longer term view of getting them over time
- It doesn't matter when you get reviews if you have a long term writing career
- Use a call to action at the back of your books
- Use Free to get more reviews - either KDP Select free days or permafree book on other stores and price matching on Amazon
- Goodreads promotions
- Book bloggers and pitching within your genre
- Using Amazon to find reviewers - or use AMC reviewer grabber (premium - my affiliate link: http://www.thecreativepenn.com/amc )
- Book review sites like Kirkus and NetGalley
- Using an email sequence on signup that asks for reviews
- Street teams and ARCs (Advanced Review Copies)
- Remember where you are. Your list will build over time, and so will your reviews. Don't get obsessed with it on launching your first book. Give it time!

For more book marketing tips, check out http://www.TheCreativePenn.com/marketing
and also my book, How to Market a Book, available in ebook, print and audiobook editions:
http://www.thecreativepenn.com/howtomarketabook/

Happy writing and book marketing!